Representation

The mediators (film makers > editors, producers, directors, etc) - interpret the 'world'

The interpretation is informed by the mediator's own background and exeriences (class, race, gender, education, age, etc)
E.g. Paul Abbott's 'shameless' (C4 2004,09)

The audience receives the interpretation, or representation, through the media text

Audiences interpret media texts and analyse representations with reference to their own backgrounds, beliefs and experiences
=active audiences

Representation - versions of reality
Construction of reality - remember films require a script, actors, sets, locations, props - all this has to be someone's vision!
Re-presentations 'the world' to the viewer
Image & Point of view

Examples
Joy Division 1976 - 1980
Films: 24 hour party people - 2002
Control - 2007
Joy Division - 2007 (Documentary)

Narrative

Music Lyrics:

If I am silent then I am not real

If I speak up then no one will hear

If I wear a mask there's somewhere to hide

Silence is golden

I have been broken

Safe in my own skin

So nobody wins

If I raise my voice

Will someone get hurt?

And if I can't feel then I won't get touched

If no truths are spoken then no lies can hide

Silence is golden

I have been broken

Safe in my own skin

So nobody wins

Did you hear me speak

Do you understand

Did you hear my voice

Will you hold my hand

Do you understand me

Won't someone listen

Nobody gets in

My body's a temple

But nothing is simple

Silence is golden

I have been broken

Something was stolen

Safe in my own skin

Our Ideas:

For the intro that we have edited down to 8 seconds we were thinking we would have a close up of the lead singer in the video's feet walking into a crowded club or party. We thought this would be good to have the steps keeping in beat with the music to keep the tempo in time.
For the first verse which is a lot slower than the intro we want to change the mood and atmosphere of the video to match the music. To do this we thought about doing a close up of the lead singer blinking and when she opens her eyes again the crowd has disappeared giving her some peace and silence that the song is essentially about. Although the crowd has disappeared we want the surroundings to stay the same.
For the first chorus we want the crowd to come in for the heavy music and have the band playing in amongst

them with close ups of them playing their instruments and panning around in time for the music interlude where the crowd and disappearing and re-appearing with the band moving around.
For the second verse we want to change the surrounding to a different part of the party and have the singer trying to touch people and they freeze which of coarse results in silence.
For the second chorus we want to follow some more of the conventional music videos types and just have a range of close ups and wide shots of the band playing to the chorus.
In the song about half way through the music gets a lot more intense and for this we want the singer in a mosh pit getting knocked around and looking very uncomfortable in the close proximity.
One of our ne

xt ideas is to have a reverse of some of the previous action giving the singer some space again which leads into the next part of the video.
When the intense music starts again which we have edited down we want her to walk towards the stage and as she goes the crowd gets close and closer until she emerges on the stage alone and with the crowd gone to whisper the final line "silence is golden"

CD track Time line:

Genre

Band research

This is the band Garbage who sings the song we have choosen to do our music video "silence is golden".

The band themselves have been around since 1995 and have released 5 albums over the last 14 years with there last album being released in 2007 titled "Absolute Garbage". The track we have choosen is from there album "Beautiful Garbage" which was released in 2001.

Paramore "Misery business" music video

http://www.youtube.com/watch?v=aCyGvGEtOwc

We like the bright colour's the band wear in contrast to the black and white background that they are performing in. Also a big contrast is the dark room of the performance to the very light high school setting which makes the cuts seem very distinctive and then the merge of the band and the characters at the end acts at the end of the narrative and ends the video its self very well.

Music pitch

The song we have chosen to do a music video to is Garbage's "Silence is golden". The song itself has a very rock and punk type of feel to it with some very dramatic changes in tempo. With this in mind we want to keep the style of the video very simular to the style of the song with a narrative and scenes of the band playing through out.
Some of our ideas so far have included scenes of packed night clubs and back streets with very low lighting to try and give it the dark busy feel. We have put these images on a mood board with pictures of mosh pits and club lighting to give a more visual feel of what we are aiming for.
We have also included the band Paramore as a big inspiration of ours as they have a strong narrative of a bitchy girl in high school which match the lyrics. We also like the close ups and use of the band playing. The band setting its a very simple background but it still looks very effective which then lead us to look at graftti in our video.

Mood board

Some of the ideas and inspiration we had to get us started in brainstorming for our music video to Garbage's silence is golden came from the band paramore as seen in our mood board. We also had ideas of creating a house party / club setting like the tv series skins. The song is quite dark so we have pictures including graffiti and dark alley ways. We also found an image of the actual bands lead singer.

Costume change

After talking we have desided to change have Alphie is wearing from her very trendy style red top and scarf etc to a much more punk rocker look, the reason for this is that we thought it reflected the meaning and the style of the song.

This is the original idea for what Alphie would wear for the music video, we thought that her clothes went well with the first idea we had for the video which was a party scene all around her and a band and an empty room whiching between each other which was to try and bring across the idea of silence and loud music.




But because we desided to change our idea from the party scene with the band to a solo performance from Alphie as a group we thought that giving Alphie a much more punk look which we thought would look better this our new locations and the song itself

Graffiti

Or shots of the performer in our video spray painting a stencil of the band name should contain shots similar these graffiti artists at work.